Work

Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Financial Services Marketing

DOI: 10.1057/palgrave.fsm.4760022

Authors: Andreas B. Eisingerich, Simon J. Bell

Institution: University of Cambridge

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044773675

FWCI: 10.93

Cites: 48

Cited by: 168

Related to: 10