Work

A Branding Strategy for Emerging Market Firms Entering Developed Markets

Year: 2008

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530802129490

Authors: Peter Magnusson, Sarah M. Haas, Hongzin Zhao

Institution: Saint Louis University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044798570

FWCI: 4.369

Cites: 42

Cited by: 38

Related to: 10