Work

A South Korean consumer typology based on fashion opinion leadership

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/eb022494

Authors: Valerie Hlavaty, Shelley S. Harp, Patricia E. Horridge

Institution: Texas Tech University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044833128

FWCI:

Cites: 17

Cited by: 6

Related to: 10