Drivers of Brand Commitment: A Cross-National Investigation
Year: 2010
Type: article
Study design: Observational Study
DOI: 10.1509/jimk.18.2.64
Authors: Andreas B. Eisingerich, Gaia Rubera
Institutions: Imperial College London, Michigan State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2044846008