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What Do Consumers Do Emotionally with Advertising?

Year: 2006

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s0021849906060028

Author: Wendy Gordon

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044898717

FWCI: 11.7

Cites: 12

Cited by: 40

Related to: 10