Work

Planning for Comparative Advertising Requires Special Attention

Year: 1979

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1979.10673268

Authors: Michael Etgar, Stephen A. Goodwin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044938559

FWCI:

Cites: 20

Cited by: 10

Related to: 10