Work

Alternative Approaches to Understanding the Determinants of Typicality

Year: 1990

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208542

Authors: Barbara Loken, James Ward

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044942763

FWCI: 20.32

Cites: 35

Cited by: 503

Related to: 10