Work

Exploring the relevance of strategic promotion management approach among small independent retailers

Year: 1998

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590559810237890

Authors: Kim Shyan Fam, Bill Merrilees

Institutions: University of Otago, University of Newcastle Australia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045149057

FWCI:

Cites: 23

Cited by: 11

Related to: 10