Work

Brand franchise extension: New product benefits from existing Brand Names

Year: 1981

Type: article

Study design: Observational Study

Source: Business Horizons

DOI: 10.1016/0007-6813(81)90144-0

Author: Edward M. Tauber

Institution: University of Southern California

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045219575

FWCI:

Cites:

Cited by: 312

Related to: 10