Work

Competition and Marketing Strategy

Year: 1988

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eb027337

Author: G. Easton

Institution: Lancaster University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045238523

FWCI: 10.13

Cites: 17

Cited by: 52

Related to: 10