Work

Customer reactions to variety: Too much of a good thing?

Year: 1998

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02890504

Author: Donald R. Lehmann

Institution: Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045238909

FWCI:

Cites: 17

Cited by: 54

Related to: 10