Work

Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification

Year: 2012

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-012-9194-1

Authors: Jungkeun Kim, Jae-Eun Kim, Jongwon Park

Institutions: Auckland University of Technology, Korea University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045290774

FWCI: 6.394

Cites: 35

Cited by: 44

Related to: 10