Work

Business models and their relationship with marketing: A systematic literature review

Year: 2013

Type: review

Study design: Systematic Review

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2013.05.005

Authors: Philip H. Coombes, John D. Nicholson

Institution: University of Hull

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045301937

FWCI: 6.628

Cites: 86

Cited by: 252

Related to: 10