Work

Creating brand personality with brand names

Year: 2011

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-011-9140-7

Authors: Richard R. Klink, Gerard A. Athaide

Institution: Loyola University Maryland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045320455

FWCI: 6.495

Cites: 34

Cited by: 94

Related to: 10