Work

Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2013.817477

Author: Brian David Smith

Institution: The Open University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045348085

FWCI:

Cites: 133

Cited by: 7

Related to: 10