Work

Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior

Year: 2009

Type: article

Source: Journal of Experimental Social Psychology

DOI: 10.1016/j.jesp.2009.01.005

Authors: Derek D. Rucker, Adam D. Galinsky

Institution: Northwestern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045487299

FWCI: 36.28

Cites: 22

Cited by: 388

Related to: 10