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Reconceptualizing marketing: An interview with Philip Kotler

Year: 1994

Type: article

Source: European Management Journal

DOI: 10.1016/0263-2373(94)90021-3

Author: Philip Kotler

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045588261

FWCI: 4.263

Cites:

Cited by: 113

Related to: 10