Work

The Impact of Sales Management Changes on New Product Success

Year: 1996

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070396243007

Authors: L. Rochford, T. R. Wotruba

Institutions: University of Minnesota, Duluth, San Diego State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045595187

FWCI: 3.624

Cites: 29

Cited by: 27

Related to: 10