Work

Sponsorship-linked Marketing: Opening the Black Box

Year: 2005

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2005.10639194

Authors: T. Bettina Cornwell, Clinton S. Weeks, Donald P. Roy

Institutions: The University of Queensland, Middle Tennessee State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045656729

FWCI: 57.31

Cites: 87

Cited by: 680

Related to: 10