Work

Competitive advantage, private-label brands, and category profitability

Year: 2011

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2010.498145

Authors: Michael S. Pepe, Russell Abratt, Paul Dion

Institutions: Siena College, University of the Witwatersrand, Nova Southeastern University, Susquehanna University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045845504

FWCI: 0.926

Cites: 52

Cited by: 24

Related to: 10