Work

Return to the `Consuming West'

Year: 2003

Type: article

Source: Young

DOI: 10.1177/11033088030113001

Authors: Margit Keller, Triin Vihalemm

Institution: University of Tartu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2045978571

FWCI: 6.535

Cites: 9

Cited by: 20

Related to: 10