Work

Whose fault is it? Effects of relational self‐views and outcome counterfactuals on self‐serving attribution biases following brand policy changes

Year: 2015

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2015.02.004

Authors: Kyra L. Wiggin, Richard F. Yalch

Institution: University of Washington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046049243

FWCI: 4.963

Cites: 67

Cited by: 27

Related to: 10