Work

Account planning: whose role is it anyway?

Year: 2003

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500310504313

Authors: Ian Grant, Charlotte Gilmore, Keith Crosier

Institutions: University of Edinburgh, University of Strathclyde

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046080945

FWCI: 1.326

Cites: 28

Cited by: 10

Related to: 10