Work

The influence of pre‐purchase goals on consumers' perceptions of price promotions

Year: 2009

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590550910966187

Authors: Lan Xia, Kent B. Monroe

Institutions: Bentley University, University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046126019

FWCI: 2.074

Cites: 27

Cited by: 38

Related to: 10