Work

The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility

Year: 1994

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(94)90001-9

Authors: Nigel F. Piercy, Neil A. Morgan

Institution: University of Wales

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046260613

FWCI: 25.58

Cites: 78

Cited by: 126

Related to: 10