Work

Motivation Research in Advertising and Marketing

Year: 1955

Type: article

Source: Journal of Marketing

DOI: 10.2307/1247305

Authors: Donald F. Blankertz, George Horsley Smith

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046444233

FWCI:

Cites:

Cited by: 50

Related to: 10