Work

Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of International Business Studies

DOI: 10.1057/jibs.2009.29

Authors: Charles A Funk, Jonathan D Arthurs, Len J Treviño, Jeff Joireman

Institutions: Northeastern Illinois University, Washington State University, Loyola University New Orleans

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Washington State University

OpenAlex ID: W2046467376

FWCI: 11.17

Cites: 43

Cited by: 119

Related to: 10