Work

Co‐creating unique value with customers

Year: 2004

Type: article

Source: Strategy and Leadership

DOI: 10.1108/10878570410699249

Authors: C.K. Prahalad, Venkat Ramaswamy

Institution: University of Michigan

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046500054

FWCI: 29.03

Cites:

Cited by: 2,729

Related to: 10