Work

The Theory of Advertising

Year: 1904

Type: article

Source: The American Journal of Psychology

DOI: 10.2307/1412166

Author: Walter Dill Scott

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046500307

Cites:

Cited by: 42

Related to: 10