Work

The effects of loyalty programs on customer lifetime duration and share of wallet

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2007.01.002

Author: Lars Meyer-Waarden

Institution: Université Toulouse III - Paul Sabatier

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046530054

FWCI: 46.09

Cites: 52

Cited by: 374

Related to: 9