Work

Asymmetric effects of dynamic usage behavior on duration in subscription-based online service

Year: 2006

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1002/dir.20063

Authors: Howard F. Dover, B.P.S. Murthi

Institution: The University of Texas at Dallas

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046772425

FWCI: 3.509

Cites: 24

Cited by: 21

Related to: 10