Work

Statistical Methods in Advertising Research

Year: 1932

Type: article

Source: Journal of the American Statistical Association

DOI: 10.1080/01621459.1932.10502626

Author: Willford I. King

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047553613

FWCI:

Cites:

Cited by: 1

Related to: 10