Work

Managing Promotion Program Participation within Manufacturer-Retailer Relationships

Year: 1998

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299806200106

Authors: John P. Murry, Jan B. Heide

Institutions: Case Western Reserve University, University of Wisconsin–Madison

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047622274

FWCI: 17.44

Cites: 61

Cited by: 207

Related to: 10