Work

Antecedents of Consumer Attitudes toward Cause-Related Marketing

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/s0021849908080136

Authors: Seounmi Youn, Hyuksoo Kim

Institution: Emerson College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047768482

FWCI: 28.31

Cites: 52

Cited by: 174

Related to: 10