Work

Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation

Year: 2013

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2013.16

Authors: Nicky Nedergaard, Richard Gyrd-Jones

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047848703

FWCI: 7.924

Cites: 57

Cited by: 61

Related to: 10