Work

Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/jt.2012.19

Author: Kittichai Watchravesringkan

Institution: University of North Carolina at Greensboro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2047980652

FWCI: 0.912

Cites: 76

Cited by: 18

Related to: 10