Work

Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

Year: 2011
Type: article
Study design: Observational Study
Author: Arpita Khare
Language: English
Subfield: Marketing
Open Access status: bronze
OpenAlex ID: W2048301248
FWCI: 2.783
Cites: 85
Cited by: 27
Related to: 10