Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers
Year: 2011
Type: article
Study design: Observational Study
DOI: 10.1057/rlp.2011.6
Author: Arpita Khare
Institution: Indian Institute of Management Rohtak
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2048301248
