Work

When consumers cope with price-persuasion knowledge: The role of topic knowledge

Year: 2010

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/02672571003647719

Authors: Luke Kachersky, Hyeong-Min (Christian) Kim

Institutions: Fordham University, Johns Hopkins University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048388261

FWCI: 0.951

Cites: 33

Cited by: 28

Related to: 10