Work

Simplicity marketing — End brand complexity, clutter and confusion

Year: 2001

Type: book-review

Source: Interactive Marketing

DOI: 10.1057/palgrave.im.4340128

Author: Marigold Lys

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W204846174

Cites:

Cited by: 11

Related to: 10