Work

Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices

Year: 2000

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420010332449

Authors: Rajiv Vaidyanathan, Praveen Aggarwal, Donald E. Stem, Darrel D. Muehling, U.N. Umesh

Institutions: University of Minnesota, Duluth, Washington State University, Washington State University Vancouver

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048481997

FWCI:

Cites: 26

Cited by: 23

Related to: 10