Work

Marketing Communication Expenditures and Financial Capital—The Impact of Marketing as an Option

Year: 2008

Type: article

Source: Australian Journal of Management

DOI: 10.1177/031289620803300206

Authors: Victoria L. Hodgson, Allan Hodgson

Institution: University of Amsterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048706166

FWCI: 1.089

Cites: 43

Cited by: 7

Related to: 10