Work

The power of emotion: Brand communication in business-to-business markets

Year: 2004

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540185

Authors: Joanne Lynch, Leslie de Chernatony

Institution: University of Birmingham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048826347

FWCI: 21.03

Cites: 54

Cited by: 355

Related to: 10