Work

An Investigation of Factors Contributing to Consumer Brand Confusion

Year: 1990

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/j.1745-6606.1990.tb00264.x

Authors: ELLEN R. FOXMAN, DARREL D. MUEHLING, PHIL W. BERGER

Institution: Washington State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048925948

FWCI: 3.202

Cites: 32

Cited by: 146

Related to: 10