Work

Innovative marketing in SMEs: an empirical study

Year: 2009

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540903216221

Authors: Michele O'Dwyer, Audrey Gilmore, David Carson

Institutions: University of Limerick, University of Ulster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048938228

FWCI: 4.15

Cites: 79

Cited by: 60

Related to: 10