Work

The effects of consumer preferences and perceptions of Chinese tea beverages on brand positioning strategies

Year: 2009

Type: article

Source: British Food Journal

DOI: 10.1108/00070700910924254

Authors: Cheng‐Wen Lee, Chi‐Shun Liao

Institution: Chung Yuan Christian University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048938355

FWCI: 4.142

Cites: 29

Cited by: 53

Related to: 10