Work

Guidelines for Selecting or Modifying Logos

Year: 1998

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299806200202

Authors: Pamela W. Henderson, Joseph A. Cote

Institutions: Washington State University, Washington State University Vancouver

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048988518

FWCI: 9.714

Cites: 60

Cited by: 724

Related to: 8