Work

Consumer Preference Formation and Pioneering Advantage

Year: 1989

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378902600303

Authors: Gregory S. Carpenter, Kent Nakamoto

Institution: Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2049291682

FWCI: 27.71

Cites: 37

Cited by: 943

Related to: 10