Work

Examining the application of behavioral price research in business-to-business markets

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.02.002

Authors: Kent B. Monroe, Veli-Matti Rikala, Outi Somervuori

Institutions: University of Illinois Urbana-Champaign, University of Richmond, Aalto University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Academy of Finland

Award: G6784594750

OpenAlex ID: W2049433809

FWCI: 9.943

Cites: 100

Cited by: 39

Related to: 10