Work

Using strategic alliances to develop credible green marketing

Year: 1995

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769510084867

Authors: Nicola Mendleson, Michael Jay Polonsky

Institutions: Australian Conservation Foundation, University of Newcastle Australia

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2049448382

FWCI: 12.34

Cites: 16

Cited by: 254

Related to: 10