Work

Strategie und Architektur von Markenportfolios

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4_30

Authors: Erich Joachimsthaler, Markus Pfeiffer

Institutions: University of Virginia, Solvay (Belgium)

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W204956887

FWCI:

Cites: 10

Cited by: 13

Related to: 10